One Vision. One Standard. Multiple Brands. Maximum Impact.
SolarSky Group is the parent company behind a connected family of businesses in collectibles, tabletop gaming, community engagement, licensing and brand design, from South Africa to the world.
Each SolarSky Group company owns a different stage in the life of a brand. Solarpop promotes and distributes it across every channel. Unplug Yourself builds the community that keeps it alive. Skycastle Studios South Africa localises and licenses it across the SADC region, while Skycastle Studios International creates, publishes and licenses original IP for the world.
Together, we give brand owners and licensors one connected partner, from launch and activation through to long-term stewardship, so every brand, category and title we work with can grow sustainably in each market it enters.
To be a trusted international partner for the activation, scaling and stewardship of brands, product categories, product titles and Intellectual Property, creating sustainable long-term value through disciplined execution, strong partnerships and data-driven decision-making.
SolarSky Group exists to activate and scale brands, product categories, product titles and Intellectual Property across markets by combining disciplined commercial execution with strong brand and licensing stewardship, robust governance, financial discipline and advanced data, systems and AI-enabled capabilities, while acting as a responsible long-term steward of brands, capital and talent.
Four businesses, one ecosystem. Each owns a different stage in the life of a brand, with its own team, expertise and audience.
Solarpop is the Group's distribution business. It brings the world's leading board games, trading cards, collectibles, puzzles, toys and accessories to Southern Africa. We import, market and distribute through specialist hobby stores, national retail and online channels, and we work closely with brand owners to build each category in the region over the long term.
Unplug Yourself builds the communities that keep games and brands alive. We bring fans together through tournaments, leagues, product activations, in-store experiences and live events, giving retailers and brand owners a reason for people to show up, week after week. Our aim is simple: more people engaging, more often, and staying connected to the games and brands they love.
Skycastle Studios South Africa is the Group's local creative and licensing partner. The studio adapts international games and products for the South African market, handling design, translation and localisation, and manages brand and character licences across the SADC region. For licensors, we are a trusted partner on the ground: we find and appoint the right licensees, manage approvals, and protect the integrity of each brand so it has a long life in the territory.
Skycastle Studios International is where the Group creates its own intellectual property and acts as a custodian of brands. We take original game and brand concepts from first idea to finished product, then publish, license and ship them to distribution partners around the world, protecting and growing each brand's value along the way. This lets the Group take ideas developed in Southern Africa to international markets, with an early focus on English-speaking countries.
Whether you own a brand looking for a long-term home in Southern Africa, or want to take a new property to the world, the Group gives you a trusted partner at every stage.
For licensing, partnerships, distribution or general enquiries, get in touch with the SolarSky Group team.
